Mathematics And CX – A Not So Unlikely Combination
Overview
Contactpoint360 partnered with a major Edutech company, that is redefining the concept of learning Mathematics, to support their growing demands globally. The company offers an after-school Mathematics enrichment program and is seeking to revolutionize the way Mathematics is experienced by both educators and students, using an adaptive and gamified approach.
Contactpoint360’s 24/7 operations solution helped the Edutech company scale its customer acquisition while providing a superior customer experience.
Challenge
Optimal utilization of leads and generating new business through high quality sales specialists.
Solution
- Supported with highly skilled sales resources
- Performed audience analysis and deep dives for segmentation
- Targeted dialing strategies for productivity gains
- Used insights from customer behaviour for increased conversion rates
Results
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Increase in connect rates and subsequently higher conversion rates
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