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Collections During Covid-19

by | December 26, 2023

‘Collections with Care’ at CP360

At CP360 we use collection campaigns as another opportunity to develop long-term relationships with consumers. Our ‘Collections with Care’ program uses structured data, AI, speech analytics and omnichannel communication to develop advanced collection strategies that increase recoveries and build brand loyalty. Empathy, consumer education, self-serve options among others are key aspects of our debt recoveries.

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Our Speaker

Wendy Hanlan

Head of New Partnerships

Wendy Hanlan is a sales and marketing professional with 20+ years servicing clients all over the world.

Debt Collection has shown interesting trends during the on-going Covid-19 pandemic. In the wake of relief measures rolled out by the government, studies noticed a 50% increase in lump-sum payments towards debt compared to last year. Innovative collection strategies that provide flexibility and convenience for consumers tend to reduce delinquencies.

Moreover, the right collections strategy and positive customer experience can strengthen brand loyalty among consumers. Tune in to know more about executing an effective collections campaign in the new normal.