8 Key Factors to Keep in Mind When Selecting the Right Customer Support Company 

June 14, 2023
ai in contact centers


8 Key Factors to Keep in Mind When Selecting the Right Customer Support Company 


From phone calls to live chat, social media interactions to email inquiries, customers rely on a company’s customer support team to provide the answers they need.

How the customer support outsourcing team interacts is a determinant factor for optimum customer satisfaction. It implies how customers respond to your business and feel about the brand. It has a potential impact on business reputation, bottom line, customer interaction, and more.

Choosing the right outsourced customer support company is an important decision that can significantly impact your business. A reliable customer support company serves as an extension of your brand, representing your values and commitment to exceptional customer experiences. They possess the expertise, resources, and capabilities to handle customer interactions efficiently, resolve issues promptly, and leave a positive impression on your customers.

In this blog post, we’ll tap into everything you should know before selecting one of the best customer support outsourcing companies. But, before that, let’s understand what customer support is.

What is Customer Support?

Customer support can be defined as a process that resolves customer pain points and challenges immediately via open communication channels like phone, live chat, email, social media and tickets.

One of the many reasons to invest in a customer support outsourcing company like ContactPoint 360 is to delight customers. This is the key to long-term business success. Delighted customers are not only loyal, but they also turn into your brand advocates.

To sum up the importance of delightful customer support, we’ve got some recent stats:

  • 83% of customers express that good customer support and service as the decisive factors besides product quality and price when making a purchase decision.
  • 75% of customers are happy to pay more to purchase from businesses offering excellent customer experience.
  • 78% of customers will repeat business with the same company after a mistake only because of brilliant customer service.
  • Over 59% of customers rated AI customer service interactions 8 out of 10.

Importance of Good Customer Support

The success of an organization and its growth opportunities depend largely on the customer experience journey with the product or brand. For instance, an outstanding CX improves customer retention and creates a predictable revenue generation strategy by building steady customer loyalty.

Positive interactions with customers have the power to turn them into enthusiastic advocates for your brand, amplifying the reach of your business as they share their positive experiences. Conversely, negative customer service experiences can have a detrimental impact, as dissatisfied customers may share their stories as cautionary tales, potentially deterring others from engaging with your brand. Outsource customer support to deliver the best.

Good vs. Bad Customer Support – The Differentiator

Customer support agents should always keep in mind that occasional instances of poor customer support are bound to occur. Whether it’s due to personal circumstances affecting the agent’s performance or encountering challenging situations with highly emotional customers, dealing with unsatisfied customers is an unfortunate aspect of any organization.

However, this doesn’t mean that a customer support team cannot take steps to minimize the occurrence of such negative experiences. The initial crucial step is understanding the distinction between good and bad customer support. And, even the best outsourced customer support companies may fail. Even the best outsourced customer support companies fail to deliver.

Examples of Good Customer Support

While customers always remember negative experiences, they also appreciate good support. Happy customers are responsible for customer retention. They create a new avenue for new customer acquisition. Some common examples of good outsourced customer service include:

  • Quick response time
  • Self-service options
  • Knowledgeable agents
  • Creative ways to solve problems
  • Loyalty programs

Examples of Bad Customer Support

Negative customer experience is a relative term. Customers will almost always have different opinions about a poor experience. Some common examples of bad outsourced customer service include:

  • Slower response time
  • Confusing tools
  • Complicated services
  • Lack of empathy
  • Generic approach

To turn good into better customer support, ensure you choose the right customer support outsourcing company.

8 Proven Strategies to Help You Choose the Best Customer Support Outsourcing Company


Strategies to Help You Choose the Best Customer Support Outsourcing Company

#1: Experience and Expertise

Importance of experience in handling customer support

Experience plays a pivotal role in the realm of customer support. Companies with extensive experience have accumulated knowledge, insights, and deeper understanding of customer support dynamics. They have also encountered a wide range of customer issues, which allows them to develop effective strategies for problem-solving and delivering satisfactory resolutions.

When outsourcing your customer service, prioritize experience. An experienced team possesses the skills and expertise to handle diverse customer interactions, navigate challenging situations, and provide swift and accurate assistance. Their familiarity with common customer concerns and best practices enables them to address issues efficiently, enhancing the overall customer experience.

Evaluate the company’s track record and client portfolio

Assessing a customer support outsourcing company’s track record and client portfolio is an essential step in determining their experience and effectiveness. Look for indicators of success, such as long-standing partnerships with reputable organizations, positive client testimonials, and case studies that demonstrate their ability to deliver exceptional customer support.

Consider factors such as the size and diversity of their client portfolio. A company that has worked with a variety of businesses across different industries is likely to possess a broader understanding of customer needs and preferences. This diverse experience indicates adaptability and a proven ability to provide tailored support solutions.

Assess expertise in the specific industry or niche

While general outsourced customer support expertise is valuable, evaluating a company’s expertise in your specific industry or niche is equally important. A customer support team that understands the unique challenges, terminology, and customer expectations of your industry can provide more specialized and effective support.

Look for evidence of industry-specific expertise, such as certifications, specialized training programs, or partnerships with organizations in your sector. An outsourced customer support company with a demonstrated focus on your industry is more likely to have in-depth knowledge of your products or services, enabling them to offer more insightful and accurate assistance to your customers.

#2: Communication Channels

Importance of offering multiple communication channels

In today’s digital age, customers expect convenience and flexibility when it comes to engaging with customer support. Offering multiple communication channels and omnichannel CX solutions is essential to meet these expectations and ensure seamless interactions. Each customer has their preferred method of communication, and by providing various channels, you empower them to reach out in the way that suits them best.

Moreover, different situations may call for different communication channels. For urgent matters, a phone call may be the most appropriate, while email might be preferred for non-urgent inquiries. Live chat offers real-time assistance and is highly convenient for customers seeking immediate responses. Social media platforms have also become popular avenues for customer support, allowing for quick and public issue resolution.

Assessing the availability of phone, email, live chat, and social media support

When evaluating customer support outsourcing companies, it is crucial to assess the availability and effectiveness of various communication channels. Look for indications that they offer phone, email, live chat, and social media support. These channels provide a comprehensive range of options to cater to diverse customer preferences.

Consider the responsiveness of each channel. A customer support team should promptly and effectively address inquiries and issues across all channels. This includes providing timely responses to emails, minimal wait times on phone calls, and real-time assistance through live chat. Evaluating customer reviews and testimonials can provide insights into the company’s communication channel performance.

Considering the company’s ability to integrate with existing communication systems

Before outsourcing customer services, it is important to consider how well they can integrate with your existing communication systems. Seamless integration ensures a smooth flow of information and enhances efficiency. Look for compatibility with your current help desk software, CRM systems, or other communication tools.

Integration capabilities enable a seamless transfer of customer data and interaction history, allowing agents to provide personalized and context-rich support. It streamlines internal processes, ensuring a unified view of customer interactions across various channels.

#3: 24/7 Support Availability

The benefits of round-the-clock customer support

24/7 support availability offers significant benefits for both customers and businesses. By providing round-the-clock customer support, outsourced customer service demonstrates a commitment to meeting customer needs at any time, regardless of time zones or geographical locations. This boosts customer satisfaction and fosters a sense of trust and loyalty towards your brand.

Additionally, 24/7 support availability helps businesses stay competitive in today’s global marketplace. It allows you to cater to customers in different time zones, accommodating international clients or those with varying schedules. This sets companies apart from competitors by having limited support hours, giving you a competitive edge and expanding your customer base.

Tips to manage and optimize 24/7 support services

Managing and optimizing 24/7 outsourced customer support services requires ongoing attention and refinement. Consider the following tips:

  • Performance Monitoring: Implement systems to monitor support agent performance, such as metrics tracking and quality assurance programs. Regularly review performance data to identify areas for improvement and provide targeted training or coaching.
  • Customer Feedback and Satisfaction: Actively seek customer feedback to gauge satisfaction levels and identify areas for improvement. Use customer satisfaction surveys, feedback forms, or post-interaction follow-ups to gather insights and make necessary adjustments.
  • Proactive Issue Resolution: Implement proactive strategies to identify and address potential issues before they become major problems. This may include monitoring trends, analyzing customer data, and providing self-help resources or proactive notifications to address common customer concerns.
  • Continuous Improvement: Foster a culture of continuous improvement by encouraging feedback from support agents and implementing regular knowledge sharing sessions. Promote collaboration and learning opportunities to enhance skills and keep up with evolving customer needs.

#4: Multilingual Support

The importance of catering to a diverse customer base

In today’s globalized marketplace, businesses interact with customers from diverse cultural and linguistic backgrounds. Catering to a diversified customer base through multilingual support is not just a choice but a necessity. It exemplifies a commitment to inclusivity, customer satisfaction, and building strong relationships with customers worldwide.

By offering multilingual support, customer care outsource companies acknowledge the importance of meeting customers on their terms, in their preferred language. This creates a sense of comfort and trust, as customers feel understood and valued. It also helps overcome language barriers, ensuring effective communication and enabling customers to fully engage with your products or services.

Tools and resources for managing multilingual customer support

To effectively manage multilingual customer support outsourcing, consider utilizing the following tools and resources:

  • Translation Management Systems: Choose outsourced customer support companies using translation management systems. It streamlines the translation process, ensures consistency across languages, and manages translation workflows efficiently. It also enables seamless collaboration between translators, editors, and reviewers.
  • Language Technology Tools: Outsource your customer service to a company that uses language technology tools, such as machine translation and natural language processing, to support multilingual communication. While not a replacement for human translation, these tools can aid in faster translation of large volumes of content and provide language support for basic queries.
  • Multilingual Customer Support Software: When outsourcing customer services, look for software that allows for the management of multiple languages and provides features like language routing, automatic language detection, and customer language preferences. This ensures efficient handling of multilingual customer interactions and streamlines support workflows.
  • Customer Feedback and Language Preference Tracking: Choose to outsource customer support to a company customer feedback mechanisms, surveys, and analytics tools to gather insights into customer satisfaction and preferences regarding language support. Track language preferences in customer profiles to provide personalized support experiences.

#5: Scalability and Flexibility

The importance of scalability and flexibility in customer support

Scalability and flexibility are crucial considerations when choosing a customer support outsourcing company. As your business grows and customer demands evolve, support services need to adapt accordingly. Scalability ensures that the customer support company can accommodate increasing volumes of customer inquiries without sacrificing quality or responsiveness. Flexibility allows for adjustments in support strategies, channels, and resources to align with changing customer needs.

By partnering with outsourced customer care services prioritizing scalability and flexibility, you can ensure that your support operations can keep pace with your business growth and changing customer expectations. This enables you to deliver consistent and satisfactory support experiences, maintain customer satisfaction, and foster long-term customer loyalty.

How to assess a company’s ability to scale support services

When evaluating a customer support company’s scalability, consider the following factors:

  • Capacity Planning: Assess if they have systems in place to forecast and manage the expected increase in support volume as your business grows. Ask about their ability to allocate resources, such as support agents and technology infrastructure, to handle higher customer demands.
  • Scalable Infrastructure: Determine if the customer support outsourcing company has a scalable infrastructure that can handle increased call volumes, email inquiries, live chat interactions, and other communication channels. Inquire about their systems’ performance during peak periods to ensure consistent service levels in call centers.
  • Team Flexibility: Assess the customer support company’s ability to flexibly allocate resources based on your changing needs. Inquire about their staffing arrangements, including their capacity to quickly scale up or down the number of support agents dedicated to your business.

#6: Tech Tools and Integration

The role of technology in enhancing customer support

Technology is revolutionizing every sphere of business, including customer support outsourcing. By leveraging the right tech tools, businesses can streamline processes, improve efficiency, and deliver exceptional support experiences. Technology enables faster response times, accurate information management, and personalized interactions, ultimately leading to higher customer satisfaction and loyalty.

From communication platforms to ticketing systems and knowledge management tools, the right technology empowers support agents to efficiently handle customer inquiries, access relevant information, and provide timely resolutions. Additionally, advanced analytics and reporting capabilities allow businesses to gain valuable insights into customer behavior, identify trends, and continuously improve support operations.

Examples of tech tools for efficient support operations

Consider the availability of the following tech tools into your customer support operations:

  • Customer Relationship Management (CRM) Software: CRM systems provide a centralized database of customer information, allowing support agents to have a comprehensive view of customer interactions and history. This helps personalize support experiences, track customer issues, and streamline communication.
  • Ticketing Systems: Ticketing systems enable efficient management and tracking of customer inquiries. They allow for the categorization, prioritization, and assignment of tickets to the appropriate support agents, ensuring timely response and resolution. Ticketing systems also facilitate collaboration among support teams.
  • Live Chat Software: Live chat tools enable real-time, text-based communication between support agents and customers. They offer instant assistance, facilitate quick issue resolution, and allow for the efficient handling of multiple customer inquiries simultaneously. Live chat also provides opportunities for proactive engagement and upselling.
  • Knowledge Base Platforms: Knowledge base platforms serve as repositories of support articles, FAQs, troubleshooting guides, and self-help resources. They empower customers to find answers to common queries independently and reduce the volume of repetitive inquiries. Knowledge base platforms also enable support agents to access relevant information quickly.

#7: Customer Satisfaction Measurement

The importance of measuring customer satisfaction

Customer satisfaction is a key indicator of the overall health of your customer support operations and the success of your business. Satisfied customers can bring in more and more customers in the long run, while dissatisfied customers may potentially damage your reputation. When outsourcing customer services, choose a company that measures customer satisfaction at every step.

By actively measuring customer satisfaction, you gain valuable insights into customer perceptions, preferences, and pain points. This information allows you to make data-driven decisions, prioritize improvement initiatives, and enhance the overall customer support experience.

How customer satisfaction data is used to improve support services

Customer service outsourcing companies follow these steps:

  • Identify Trends and Patterns: Analyze the customer satisfaction data collected to identify trends, patterns, and recurring issues. Look for common themes, areas of improvement, and factors impacting customer satisfaction. This analysis helps prioritize improvement initiatives and allocate resources accordingly.
  • Take Swift Action on Feedback: Act on customer feedback promptly and resolve any identified issues or concerns. Address customer grievances, provide timely resolutions, and communicate proactively to demonstrate your commitment to customer satisfaction. Regularly follow up with customers to ensure their issues are resolved to their satisfaction.
  • Continuous Training and Development: Utilize customer satisfaction data to identify training needs for your support agents. If specific areas consistently receive low satisfaction ratings, provide additional training and coaching to improve agent skills and knowledge in those areas. Continuous learning and development ensure that support agents can deliver high-quality assistance to customers.
  • Enhance Processes and Systems: Use customer feedback to identify process bottlenecks and areas where support systems can be enhanced. Streamline support workflows, simplify self-service options, and leverage automation to improve response times and enhance overall efficiency. Implement improvements based on customer feedback to deliver a seamless support experience.
  • Regularly Monitor and Review: Establish a system for ongoing monitoring and review of customer satisfaction metrics. Track changes in satisfaction scores over time to evaluate the impact of improvement initiatives. Regularly communicate customer satisfaction trends and insights to your support team and stakeholders to foster a customer-centric culture.

#8: Pricing and Value for Money

Balancing cost considerations with service quality

When selecting a customer support outsourcing company, it is crucial to strike a balance between cost considerations and service quality. While cost is an important factor, it should not be the sole determining factor in your decision-making process. Opting for a low-cost solution without considering the quality of service may result in subpar customer support experiences, negatively impacting your business reputation and customer satisfaction.

Value for money encompasses both the cost of the service and the quality of support provided. It’s essential to evaluate the pricing structure in relation to the level of service, expertise, responsiveness, and overall value that the customer support company offers. By finding the right balance between cost and quality, you can ensure that you are making a worthwhile investment that aligns with your business goals.

Factors to consider when evaluating pricing structures

When evaluating pricing structures for outsource customer support services, consider the following factors:

  • Service Level Agreements (SLAs): Review the SLAs provided by the customer support company. Assess the commitments they make in terms of response times, resolution times, and availability of support. Ensure that the pricing structure aligns with the level of service you require and the expectations of your customers.
  • Tiered Pricing and Scalability: Evaluate if the pricing structure allows for scalability as your support needs grow. Consider whether the pricing tiers align with your expected growth trajectory and whether the company offers flexibility to adjust plans or add services as your requirements change.
  • Additional Costs and Hidden Fees: Scrutinize the pricing structure for any additional costs or hidden fees that may impact on your overall budget. Understand what is included in the base pricing and inquire about any potential extras, such as customization, integration, or premium support, that may incur additional charges.
  • Contract Terms and Renewal Options: Carefully review the contract terms, including the length of the agreement, renewal options, and any cancellation policies. Ensure that the pricing structure aligns with your long-term business objectives and allows for flexibility if your needs change.

Closing Thoughts

When it comes to choosing the right customer support outsourcing company, it’s crucial to prioritize the criteria discussed earlier in your decision-making process. By doing so, you can make an informed choice that aligns with your business objectives and sets the stage for long-term success.

Here’s why these criteria should be at the top of your priority list:

  • Consider strategic alignment and how expertise, experience, and communication channels match your industry, target audience, and customer service objectives. This alignment sets the foundation for a fruitful partnership built on shared values and mutual understanding.
  • Prioritizing customers means putting your them at the forefront of your decision-making process. A customer-focused support company will be dedicated to delivering exceptional experiences, resolving issues efficiently, and going above and beyond to meet customer needs.
  • Prioritize quality and reliability to ensure that you choose a trusted outsourced customer service partner that can handle your support needs effectively, providing peace of mind and minimizing the risk of subpar service.
  • High-quality support reduces customer churn, attracts new customers through positive word-of-mouth, and increases customer lifetime value, ultimately driving revenue growth.

Frequently Asked Questions

What is the most important factor for good customer support?

Good customer support involves quick resolution. It is the cornerstone of the leading customer support outsourcing companies. Speed is the essence, typically for small issues that do not require longer resolution time. 

What are the key factors in delivering excellent customer support?

Excellence in customer support is related to personalized, convenient, skilled, and proactive resolution. 

How to outsource customer support?

To outsource customer support, you must strategize your goals and align it closely with the top performing customer support outsourcing companies. The chosen company is a third-party vendor that will support your business.

How should I choose a customer support outsourcing company?

Based on the reputation, technical expertise, experience, capacity, and cost, you can choose a suitable outsourcing company. 

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