Providing a good user experience is crucial, and you have one chance to get it right. With the right UX strategy, you can grow your brand while maintaining the user experience expectations that will bring lasting customer loyalty.
UX/UI design is second nature for the ContactPoint 360 team. We’ve developed a keen understanding of the customer experience journey over the past 13 years alongside our deep expertise in IT and industry domain knowledge. We stand out in our field because we apply our comprehensive, 360-degree insight to every project at every stage.
Why Focus on UX/UI?
High User Expectations
Consumers have access to seamless UX and UI throughout their everyday experiences. When they encounter non-intuitive UX or UI, the experience is often jarring and unacceptable. In most cases, if the user has another option with a better UX/UI, they’ll make the switch without hesitation.
Valuable Data Access
Well-designed UI collects valuable data as customers use a program or app — data that you can use to drive marketing decisions, refine sales tactics, and gain a richer understanding of your customer base.
Improved User Engagement Metrics
UX/UI enhancements add valuable elements to your product aimed at increasing customer engagement. Today’s users are drawn to apps and software that provide a high level of personalization. They respond enthusiastically when brands can meet that demand through personalized recommendations, messages, and interface options.
Importance of UX Design
Of online shoppers won’t return to a website after a bad experience
Of online businesses fail because of poor usability.
Of mobile visitors will leave a page that takes more than three seconds to load
Of users will tell a friend about a bad user experience.
UX/UI design is a specialized aspect of development. While you could hire on your own dedicated team, the investment of time and financial resources can present significant barriers to meeting deployment goals and deadlines. ContactPoint 360’s highly skilled and experienced UX team is ready at a moment’s notice.
Our professionals are well informed and versed at catering to new developments in the sector like the rise of Voice UX, and ensure your product’s design is ‘with the times’. While we have a suite of services to develop your software product from end-to-end, we can also work with your development team to assist in creating UI/UX design.
- User Interface design
- User Systems
- Rapid prototyping
- Wire framing
- Clickable prototypes
- Information Architecture
User Research & Testing
- User Interviews
- Customer Journey Mapping
- Usability Testing
- UX Audits
- Empathy Mapping
- Saas Platform
- Progressive Web App
- Mobile App
- Website & eCommerce
- APIs & Integrations
- QA, Test & Delivery Automation
ContactPoint 360 works with you to develop a plan that applies your financial and performance goals to an enhanced customer journey, with an intuitive UX that will grow your brand in new and, lasting ways.